Full Job Description
Job Title: Social Media Manager
Location: Shrewsbury, Pennsylvania
Company Overview
TechInnovate, a leading tech company, is looking for a talented Social Media Manager to take ownership of our social media strategy and presence. With a commitment to innovation and excellence, TechInnovate is a trusted name in tech solutions and has consistently ranked among the top revenue-generating companies in the industry.
About the Role
As a Social Media Manager at TechInnovate, you will play a pivotal role in shaping our online presence. This position requires a strategic thinker with exceptional creative abilities who can build, manage, and enhance our brand through engaging social media campaigns. You will work closely with cross-functional teams, including marketing, public relations, and customer support, to ensure a cohesive and strong brand voice.
Key Responsibilities
- Develop and implement a comprehensive social media strategy that aligns with TechInnovate's overall marketing goals.
- Create and publish engaging content across all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Manage day-to-day social media activities, including posting updates, responding to comments, and engaging with our audience.
- Analyze and report on performance metrics, deriving insights to constantly improve engagement rates and follower growth.
- Monitor industry trends and competitor activity to identify opportunities for growth and improvement within our social media channels.
- Collaborate with the content team to create multimedia content, including graphics, videos, and blog posts that resonate with our audience.
- Manage the social media budget to ensure optimal ad spend and return on investment (ROI).
- Conduct social media audits and provide recommendations to increase effectiveness and efficiency.
- Stay up-to-date with the latest social media best practices and technologies.
- Organize and host social media contests and campaigns to increase brand awareness.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field.
- At least 3 years of experience in social media management or digital marketing.
- Proven experience developing and executing successful social media strategies.
- Strong understanding of social media platforms, including analytics tools and reporting.
- Exceptional writing, editing, and communication skills.
- Ability to work collaboratively in a fast-paced team environment.
- Experience with social media advertising and paid campaigns is a plus.
- Proficiency in graphic design software (e.g., Adobe Creative Suite) is a plus.
What We Offer
At TechInnovate, we believe that our employees are our greatest asset. As a Social Media Manager, you will enjoy:
- A competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company matching.
- Flexible working hours and the option for remote work.
- Professional development opportunities and support for continuing education.
- A vibrant and inclusive workplace culture that encourages collaboration and creativity.
- Access to the latest tools and technology to support your role.
Why Shrewsbury?
Located in the charming heart of York County, Shrewsbury offers a unique blend of suburban comfort and easy access to the vibrant city life. Known for its beautiful parks, historic sites, and welcoming community, Shrewsbury is an ideal setting for both professional growth and personal happiness. Enjoy a variety of local restaurants, shops, and outdoor activities just a short distance from your workplace.
How to Apply
If you are passionate about social media and eager to contribute to a dynamic team at TechInnovate, we want to hear from you! To apply, please submit your resume along with a cover letter detailing your relevant experience and explaining why you are the perfect fit for the Social Media Manager role.
Join Us!
TechInnovate is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.
Start your journey in shaping the future of social media management with TechInnovate in Shrewsbury today!